- Develop compelling product positioning and messaging that differentiates the company’s offerings in the tower industry.
- Create value propositions tailored to target audiences, including telecom operators, infrastructure providers.
- Conduct market research to identify customer needs, industry trends, and competitive insights.
- Analyze market data to inform product development and marketing strategies.
- Plan and execute product launches, including defining target markets, pricing strategies, and promotional campaigns.
- Collaborate with sales, product management, and engineering teams to ensure successful product rollouts.
- Create marketing collateral, including brochures, case studies, and presentations, to support sales efforts.
- Develop digital content, such as website copy, blogs, and social media posts, to drive awareness and engagement.
- Develop sales tools, training materials, and presentations to support the sales team in driving customer acquisition.
- Work closely with customers to understand their pain points and gather feedback for product improvement.
- Organize webinars, workshops, and industry events to engage with customers and stakeholders.
- Monitor and report on the effectiveness of marketing campaigns and initiatives.
- Use data-driven insights to optimize marketing strategies and improve ROI.
- Act as a in charge of all communications externally, internally and in charge of customer programmes/activities with the sales team.